1. Introduction
Why is the site performance so important? The poor site performance impacts company’s revenue and user’s engagement.
- Shopzila: 5 seconds speed up resulted in a 25% increase in page views, 10% increase in revenue, a 50% reduction in hardware, and a 120% increase traffic from Google.
- Amazon: every 100ms of latency cost them 1% in sales
- google: extra .5 seconds in search page generation time dropped traffic by 20%
- a broker could lose $4 million in revenues per millisecond if their electronic trading platform is 5 milliseconds behind the competition.
- facebook: regardless of site speed, users spend around the same amount of time on facebook, which means if the site is running slowly users are going to be seeing fewer pages in the same amount of time.
So the conclusion is that fast site is better.